Now that Twitter is the official Social Media platform for the Taliban, far-right groups and transphobes, how are advertisers adjusting to the new challenge? What is the sophisticated Talibanese shopper looking for?
With Twitter being one of the favourite platforms of the Taliban, far-right groups and hate figures in general how are advertisers adjusting? Surely that must be a difficult challenge? With a little bit of savvy and a bit of market research it is very easy to advertise products that will appeal and attract customers.
Research has shown that the Taliban are partial to Dove soap, Head & Shoulders shampoo, white underwear (Y fronts or briefs) and perfume such as Secret Love and Blue Lady by Rasasi. If your products are made in Pakistan forget it. They hate Pakistani products. Some far-right people do wash as well apparently.
There are some surprising similarities in which products would not sell well to this combined demographic such as birth control products, books, rainbow patterned clothing, modern music, Barbie the movie,
Things that appeal to all these demographics include SUVs, guns, cosplay paramilitary clothing, guns, blue ticks on Twitter, helicopters and leashes to control women.
The makers of white robes are also looking at market crossover products. With pointy hats for the US market ….
… and shorter ones with matching trousers for the Taliban.
KKK image is available from the United States Library of Congress‘s Prints and Photographs division
under the digital ID cph.3b42416