According to dictionaries the word artisan is a skilled worker in a trade typically making things by hand. Most 'artisans' produce amateurish tat which would make a crafts person cry. The dictionaries need to change the definition . . .
What do we do with the money?
There is no avoiding the fact that server hosting costs money. There is also the domain registration that costs money.
In addition we use a lot of stock images from an image library. While we could just give them an acknowledgement, many of these photographers appreciate income. They can't buy food with acknowledgements.
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