Many news outlets and commentators have been keen to highlight his earnings, but struggld to put it into context. Actually they completely failed.
While that seem like the With the recent events at the BBC there have been many complaining about how much he earns, how much of their licence fee goes into hs pocket, how he should be replaced with cheaper presenters. All this demonstrates a staggering lack of awareness.
In September 2020 he took a 25% pay cut from £1.75 million as he signed a new five year deal. The BBC pays £70.5 million a year to the Premier League in a three year deal. This Premier League i rights covers four programmes; Match of the Day (MOTD), MOTD2, MOTDx and Football Focus. Between them they attract approximately 40 million viewers over a season. In comparison Sky and BT Sport pay £1.5 billion a year for the broadcast rights.
The Premier League are probably happy for the BBC to pay much less because MOTD with Gary Lineker gives them a lot more exposure.
That’s a lot of money which anyone would want to have a professional in charge of delivering on. It is also worth mentioning that other broadcasters have expressed an interest in paying more for Liniker.