Conscious of the fuel poverty crisis, Prada have introduced vests for men to help keep them warm. Unfortunately this has back fired spectacularly ….
The humble vest has long been associated with working men, from the Bruce Willis character in the Die Hard films to Rab C Nesbitt, from to Marlon Brando’s Stanley Kowalski in A Streetcar Named Desire.
The Stanley Kowalski character is partly responsible for the association of vest wearers with wife beaters.
Some vest experts point back further to 1947 and the conviction of James Hartford Jr in Detroit for beating his wife to death in a vest.
Prada have introduced the vest to help keep men warm as a response to the cost of living crisis. Sensibly priced at £690 each, they have a prominent Prada logo at the front.
As any fashionista will tell you, the visibility of the label is key to ensuring that the wearer is able to broadcast their ability to untangle brand awareness from intelligent shopping.
To be able to display the Prada logo does mean that it can’t be obscured by shirts or jumpers. Prada vest wearers have caused the temperature of the heating to be put up in many workplaces. So far there have been 8 reports of heat stroke from people sharing these offices with Prada vest wearers.
There is an environment impact too. Greenpeace have calculated that each Prada vest wearer will be responsible for an additional 63 tonnes in carbon emissions due to the elevated heating in workplaces alone. Insulate Britain have already announced that there will a campaign of activists gluing themselves to the Prada flagship store in New Bond Street in London.
Feature image credit by tonodiaz on Freepik
The model is NOT wearing a Prada vest. We could not afford Prada image rights.
All numbers have been made up and Insulate Britain were far too busy to respond to something as stupid as this.